Hair Relaxer Contracts

If you are a lawyer who is currently taking up cases involving hair relaxer/straightening products, Atraxia Media will help you secure the right clients.

If your law firm's mission is to assist and represent clients who developed uterine cancer, or ovarian cancer due to using toxic hair relaxers, we can efficiently help you. According to a 2022 National Institutes of Health study, women who frequently use chemical hair strengthening products are twice as likely to develop uterine cancer. Furthermore, the endocrine-disrupting substances in some hair relaxers on the market can also cause ovarian cancer. Companies such as L'Oreal and Revlon have already been named as defendants in several lawsuits. Trust Atraxia Media with your toxic hair relaxer legal marketing campaign so that you can focus on your clients and manage their expectations.

Current signed contract costs: ***subject to change

Our Eligibility & Screening Criteria for Toxic Hair Relaxer Cases

Our experienced team has the resources and skills to manage your marketing campaign and deliver signed contracts. We are the right company for you if you need a strategy tailored specifically to your needs. This is how we will approach your toxic hair relaxer campaign:

  • Pre-screening. We have the knowledge by virtue of which we can obtain the best contracts for you. Atraxia Media understands that each law firm is unique and has specific requirements. We also know that not every potential client might be a good fit for you, which is why our team places a strong emphasis on the pre-screening step of the process.
  • Screening each case. Our team will carefully screen each potential client and thoroughly interview those seeking legal action. The vast experience we have accumulated over the years allows us to quickly spot a bad case before it becomes a problem for you.
  • Following up with potential toxic hair relaxer consumers. With follow-up schedules that consider people's time, as well as our time, Atraxia Media is able to keep the intake process efficient for everyone involved. By following up with every potential client, we ensure they are still interested in pursuing a claim or lawsuit with a law firm specializing in defective product cases.
  • Delivering signed contracts to your law firm. Atraxia Media is committed to providing ideal contracts for you that meet your law firm's requirements. We consistently deliver results from all of our clients, so you can rest assured that we will keep you up to date with the progress of your campaign and that you will have a constant influx of contracts.
  • Connecting you with a greater volume of prospective toxic hair relaxer claimants. Our two decades of experience in the marketing field have helped us understand what each law firm needs to get its practice off on a solid footing with potential clients for outstanding results.
  • Running in-house marketing strategies that generate cases. We can provide a streamlined approach for you by leveraging our in-house marketing strategy to generate cases. Signed cases stem from leads that come to Atraxia Media as soon as possible through our internal intake department before being sent directly to you.
  • Signing potential toxic hair relaxer plaintiffs exclusively for your law firm. Our team knows that toxic hair relaxer plaintiffs are currently in high demand. Therefore, we will find the best clients solely for you, so feel free to contact us at your earliest convenience.

Individuals are eligible to file a toxic hair relaxer claim if they:

  • Have used hair-strengthening products with endocrine-disrupting chemicals at least 7 times per year for 10 years or longer
  • Have been diagnosed with one of the following diseases, which have a strong association with those chemicals:
    • uterine cancer
    • ovarian cancer
  • Do not have a family history of uterine cancer or ovarian cancer.

If you are a defective product attorney looking for a marketing partner, look no more! Atraxia Media has the necessary resources and a proven track record of success in advertising and managing a law firm's specific needs. From extensive services to exceeding expectations with guaranteed results, our team will effectively assist you in attracting and securing the best possible clients for your practice. We offer a wide range of services, regardless of how complex your requirements are. If you are looking for volume or low costs, Atraxia Media is perfect for you.

Toxic Hair Relaxer Facts & History

In October 2022, a study assessing the connection between using certain hair products and uterine cancer was published in the Journal of the National Cancer Institute. The participants were over 33,000 women between the ages of 35 and 74 who had been using various hair products, including hair dyes, bleach, highlights, relaxers, and perms, for nearly 11 years. Of the participants, 378 came to struggle with uterine cancer, which was associated with chemical hair relaxers.

Approximately 60% of the women who used these products regularly were Black. While the average uterine cancer risk is 1.64%, the uterine cancer risk for women who frequently use chemical hair straightening products is 4.05%. The incidence rate of uterine cancer has recently been rising in the United States, particularly among Black women.

Still, the regular use of hair relaxers might also be responsible for ovarian cancer, as a large number of these products contain endocrine-disrupting chemicals. These substances can interfere with the hormonal systems, causing irreversible reproductive effects. The companies whose chemical hair strengthening products are suspected of containing harmful chemicals include:

  • L'Oreal
  • Strength of Nature
  • Revlon
  • SoftSheen Carson

While some hair relaxers have a strong alkali as the main ingredient, others are based on highly toxic chemicals such as formaldehyde and might also contain some of the following endocrine-disrupting substances:

  • parabens
  • diazolidinyl urea
  • phthalates
  • heavy metals
  • bisphenol A
  • glyoxal




  • November:

    A group of plaintiffs injured by the use of chemical hair relaxers filed a motion of transfer with the U.S. Judicial Panel on Multidistrict Litigation to centralize all lawsuits brought through the federal court system before one judge. Some of the defendants in these lawsuits are L'Oreal, Strength of Nature, Dabur International, SoftSheen Carson, Godrej Son Holdings, Beauty Bell Enterprises, and Parfums De Coeur. The plaintiffs allege that the products they used contain endocrine-disrupting chemicals such as phthalates, which are toxic. Furthermore, they claim that while the manufacturers were aware of the health risks associated with using their products, they failed to warn consumers and continued to market the hair relaxers to the public, especially to women of color. According to the motion, at least nine hair relaxer lawsuits are pending nationwide involving claims on behalf of 13 different plaintiffs. It is expected that the U.S. Judicial Panel on Multidistrict Litigation will decide whether to consolidate the lawsuits in a multidistrict litigation during the upcoming hearing session on January 26 in Miami, Florida.

  • October:

    Jenny Mitchell, a 32-year-old woman from Chicago, filed a lawsuit in the Northern District of Illinois against five hair relaxer manufacturers, including L'Oreal. She alleges her past use of chemical hair strengthening products is the culprit behind her uterine cancer diagnosis, which she received in 2018. As a Black woman, she began using chemical hair relaxers when she was 8 years old, as these products are often marketed to teenagers. The other defendants in this lawsuit are SoftSheen Carson, Dabur, Namaste Laboratories, and Strength of Nature.


  • September:

    A class action lawsuit was filed by Sharon Manier, Dorothy Riles, and Lakeytra Nero against L'Oreal. The women, who allege they experienced severe scalp burns due to using SoftSheen Carson's Optimum Amla Legend hair relaxer, represent themselves and others who came to suffer the same injuries. SoftSheen Carson promotes this product as "the safest and most effective" for consumers, yet according to the lawsuit, the hair relaxer "contains hardly any Amla oil at all" and "the ingredients in the Amla Relaxer are a dangerous mix of irritants and potentially toxic chemicals." The plaintiffs seek $5 million in damages for scalp burns and hair loss.

Our legal marketing services are effective for any law firm seeking to find clients wanting to file a toxic hair relaxer claim or lawsuit. Atraxia Media provides you with transparent, cost-effective methods of advertising your law firm that will make it stand out from competitors in a way only a resourceful and experienced company can do. We will have all of your bases covered with a wide range of services, including screening potential clients and qualifying prospects for you. We understand that there is a need for legal marketing when it comes to toxic hair relaxer cases. Our skilled team is there for you from the moment you contact us until you start receiving contracts tailored to your needs to ensure top-notch customer service throughout every step of the marketing process.