JUUL Contracts

If you are seeking clients for JUUL litigation, Atraxia Media can help.

Atraxia Media ensures that your law firm can maximize client volume by handling the advertising, screening, intaking, and retaining aspects of cases for you. That means that no potential clients are disregarded. Call us to see how we can help your firm increase its volume of JUUL cases. We provide solutions to the challenges the legal world faces every day. When you want to increase business, we assist you with quality service and promise guaranteed results.

Current signed contract costs: ***subject to change

Our Eligibility & Screening Criteria in JUUL Cases

Our team at Atraxia Media has developed a process for finding potential Plaintiffs that you can trust. From attracting new clients to client intake to signed contracts, we are here to help you find the best possible JUUL Plaintiffs. We're excited to share with you the marketing approach that allows us to effectively onboard clients injured by JUUL products. It's been divided into several stages to ensure our success:

  • Pre-screening. In this stage, we identify the high-quality clients that will be a perfect fit for your firm. We don't waste time onboarding those who are not a match for your law practice.
  • Screening each case. Next, we set up short phone calls to assess the matters at hand. We've created a dependable system for screening clients based on your requirements to ensure they're a good fit for you.
  • Following up with people who have been deemed eligible by our intake department. Atraxia Media makes it easy for prospective Plaintiffs to provide us with their contact information. Following up with them is critical if we want to move them closer to becoming a client.
  • Obtaining the signatures on your contracts. Working as an extension of your law firm, we handle everything from screening to delivering signed contracts to you.
  • Increasing the number of clients for your law firm. We assist your law firm in reaching a greater number of clients.
  • Developing and implementing in-house marketing tactics that create cases. Our intake process ensures that no potential clients are ignored.
  • Obtaining JUUL potential claimants only for your law practice.

In general, these are the people who may be eligible to file a JUUL vape pen claim:

  • JUUL users who became addicted before they turned 18 years old and before November of 2018.
  • People who suffered seizures while using a JUUL vape pen.
  • People who suffered respiratory problems such as popcorn lung associated with vaping.
  • People who have used JUUL or other e-cigarette and sustained an injury, illness, or addiction:
    • Heart attack
    • Hemorrhagic strokes
    • Lung diseases and injuries
    • Nicotine poisoning
    • Respiratory failure
    • Seizures
    • Nicotine addiction leading to a deterioration of health

Atraxia Media's marketing approach entails more than simply getting potential new clients to fill out an intake form: it involves a complete process of attracting and signing new clients tailored to your specific requirements. We do everything in-house, from the first interaction to the moment they sign an engagement letter: ad development, social media buying, and screening. As our intake team is in-house, all we need to start working for you is to know the number of cases you need.

JUUL Facts & History

Currently, there are at least 2,393 JUUL lawsuits from around the United States combined in multidistrict litigation (MDL), MDL-2913. In addition, the rapid rise in e-cigarette use among teenagers and young adults is leading to an increase in the number of e-cigarette lawsuits as well.

As there are common complex factual issues in JUUL litigation, the Judicial Panel on Multidistrict Litigation has recognized the merit of centralized treatment. There are nine Defendants in this litigation, but because it has a 75% market share of the vaping market, JUUL is the primary one.

Another total of 422 complaints is pending in California state court, with Judge Ann I. Jones of the Los Angeles Superior Court assigned to them as part of a Judicial Council Coordinated Proceedings (JCCP.) These include 75 actions involving government entities and 345 personal injury lawsuits involving over 2,500 individuals who developed nicotine addictions after using JUUL products.



  • United States District Court Northern District of California

Presiding Judges:

  • Honorable William H. Orrick III


  • Individuals
  • School districts
  • States
  • Counties


  • JUUL Labs, Inc. (JLI)
  • Beard Vape
  • Direct eLiquid
  • Electric Lotus
  • Electric Tobacconist
  • Eonsmoke
  • Juice Man
  • Tinted Brew
  • VapeCo


  • JUUL nicotine delivery products

Plaintiff Allegations:

Plaintiffs in the JUUL litigation allege the manufacturers were negligent, created a public nuisance, are strictly liable for defective design and manufacturing, and violated deceptive trade practice laws and RICO laws. JUUL lawsuits also allege conspiracy with tobacco companies, intentional misrepresentation, and fraudulent concealment. In consequence, Plaintiffs allege they suffered respiratory system damage, permanent brain damage, stroke, heart attack, addiction, and mood disorders.



  • September:
    • The U.S. District Judge presiding over the litigation stated that the first bellwether case would go before a jury in February 2022, as thousands of product liability and class-action lawsuits involving JUUL addiction problems are ongoing throughout the federal court system.


  • December:
    • A young man and his mother filed a product liability case, saying that he developed a severe JUUL nicotine addiction due to the vape pens' fraudulent and illegal marketing to minors, leading to serious heart and lung ailments. JUUL Labs, Ploom, Inc., ZLab, Altria Group, and a number of its subsidiaries, including Philip Morris USA, as well as several of the tobacco company's officers and investors, were named in the lawsuit, which was filed in the United States District Court for the District of Alaska.
  • October:
    • The e-cigarette producers' attempts to dismiss the claims were rejected by the U.S. District Judge hearing over hundreds of JUUL lawsuits brought on behalf of customers and others affected by the nationwide vaping epidemic. However, he did agree to bar plaintiffs from pursuing claims under the Racketeer Influenced and Corrupt Practices Act (RICO), which might have permitted courts to award triple damages for organized crime-like behavior that intentionally promoted addicting goods to teenagers.
    • According to charges made in a lawsuit filed by an Iowa school district, JUUL e-cigarette manufacturers participated in an illegal marketing campaign aimed at minors, resulting in widespread teen vaping addiction, which has caused disruption and cost for schools around the country. Decorah Community School District filed the lawsuit in the United States District Court for the Northern District of California, joining seven other states' lawsuits against JUUL Labs, Altria Group, Philip Morris USA, and Nu Mark LLC.
  • September:
    • The Washington Attorney General filed a lawsuit over JUUL advertising toward children
    • Judge Orrick indicates that the first bellwether trial is likely to go before a jury in February 2022
  • July:
    • A lawsuit filed by Menifee County Public Schools alleges that JUUL Labs tried to addict children to nicotine
  • May:
    • Judge Orrick appointed a Settlement Master to oversee negotiations between the parties and explore a potential early resolution for the growing number of cases being filed over vaping addictions
    • JUUL lawsuit filed by New Mexico attorney general over alleged marketing to children
    • FTC filed a complaint intending to break up Altria's investment in JUUL after discovering an e-cigarette non-competition clause
  • April:
    • Judge Orrick approved a master complaint filed for JUUL personal injury lawsuits and class-action claims in Federal Multidistrict Litigation (MDL), designed to allow new cases to be brought through a streamlined process
    • A lawsuit was filed by a California school district over JUUL nicotine addiction problems among students
    • Lead Plaintiffs attorneys in the MDL amended their consolidated complaints in the case and added antitrust allegations against both JUUL and Altria and sought to include the new antitrust lawsuits into the MDL
    • More than half a dozen class-action lawsuits filed by residents in New Jersey, New York, Pennsylvania, and California accuse JUUL Labs Inc. and Altria Group Inc. of monopolizing the market and violating federal antitrust laws
  • March:
    • In two lawsuits Plaintiffs allege JUUL is responsible for their addiction to vaping JUUL pods and JUUL failed in warning users about the risk of nicotine addiction
  • February:
    • The Pennsylvania Attorney General filed a lawsuit against the makers of JUUL, alleging it sparked the teen vaping epidemic
    • 39 states announced a joint investigation into JUUL Labs' marketing practices and whether the company targeted kids for its vaping products
    • In three separate product liability lawsuits, teenagers alleged JUUL ads lured them into nicotine addiction as minors, failure to warn users about nicotine levels, and nicotine addiction to JUUL e-cigarettes
  • January:
    • Three lawsuits were filed by individuals that indicated the JUULing nicotine addiction risks were not adequately disclosed, nicotine in JUUL is especially addictive for those under the age of 26, and that JUULing led to nicotine addiction, permanent brain injury, and chest pains


  • A lawsuit alleging JUUL caused nicotine addiction was filed by the grandmother of a 16-year-old on behalf of her grandson
  • A lawsuit was filed against the makers of JUUL e-cigarette products by an Illinois community
  • A JUUL product liability lawsuit was filed by a California teen
  • JUUL MDL was created in October 2019 and sent to San Francisco, home to the electronic cigarette maker's headquarters

You undoubtedly have an excellent legal team, but addressing the potential flood of mass tort lawsuits isn't easy for any law firm to do on its own. A mass tort campaign takes a lot of time, effort, and resources. Potential clients may inevitably fall through the cracks and you may lose thousands or even millions of dollars when you're unable to deal properly with the processes of screening and qualifying clients. At Atraxia Media, we have a demonstrated history of putting together successful mass tort campaigns and delivering signed cases. Call us if you are interested in achieving the financial goals you have set for your firm.