If your law firm is taking up online sports betting addiction cases, Atraxia Media can efficiently help you find the most suitable clients.
Individuals harmed by predatory sports betting platforms are seeking quality legal assistance. Our expert team has the necessary marketing experience to successfully match these cases with your law firm. Atraxia Media can help you develop your case inventory. We can assist you with onboarding, intake review, client communication, and marketing strategies. Ultimately, you will receive online sports betting addiction cases meeting your eligibility requirements, and your law firm will benefit from significantly more visibility.
Current signed contract costs: ***subject to change
The reliable and experienced team of marketing professionals at Atraxia Media uses the most effective approach to find and onboard clients who are a good fit for your law firm based on your criteria. The marketing strategy that helps us find clients harmed by online sports betting platforms can be divided into the following stages:
Individuals may be eligible to file a claim for online sports betting addiction if they:
Tell us how many online sports betting cases you need, and we'll handle the rest. Ads, social media, screening. Everything from initial contact to signed agreement. Our process doesn't stop at finding potential clients. Atraxia Media gets them ready to work with you.
Sports betting grew explosively across the United States after the Supreme Court ended the federal ban on wagering in 2018. Since that landmark decision, 38 states together with Washington D.C. have authorized some form of legal sports betting, and mobile apps have become the standard method people use to place their wagers. The industry is now dominated by several large platforms including FanDuel, DraftKings, BetMGM, and Caesars, which control the bulk of the market and have millions of active users placing bets through smartphones.
The convenience and features of these betting apps have sparked worries about addiction and money problems. While traditional casinos require you to actually show up, mobile platforms let people gamble around the clock with endless notifications, special deals, and instant bet placement. Studies indicate that people betting through apps develop gambling problems at higher rates than those sticking to physical casinos. The National Council on Problem Gambling has noted a rise in helpline calls about sports betting app losses, with callers often describing a swift slide from casual wagering to devastating financial situations.
Betting platforms accumulate detailed records of user behavior, keeping track of betting activity levels, wagered amounts, win and loss statistics, and user responses to various promotional campaigns. Legal challenges allege that this data is fed into algorithms specifically designed to spot users predisposed to compulsive gambling habits, who then receive escalated marketing attention. Critics say that promotional offerings such as "risk-free" bet opportunities, deposit match bonuses, and VIP loyalty programs are intentionally crafted to manipulate psychological vulnerabilities instead of providing legitimate advantages to users.
Plaintiffs: Individuals betting on FanDuel, DraftKings, BetMGM, or Caesars who developed gambling addiction, experienced major financial collapse, or faced mental health crises that included suicide attempts.
Defendants:
Products: Mobile sports betting applications and online platforms operated by FanDuel, DraftKings, BetMGM, and Caesars.
Plaintiff Allegations: The legal filings allege that sports betting platforms created their apps to take advantage of psychological vulnerabilities and drive compulsive betting behavior. The companies ran misleading promotions such as "risk-free" bets and deposit matches that hid what customers actually had to wager. The platforms gathered tons of user data to spot and target people displaying problem gambling behaviors with even more aggressive marketing. According to the allegations, companies didn't put proper protections in place for vulnerable users and kept bombarding people with marketing even when they clearly showed signs of addiction or serious money problems.
History:
2025:
April: The City of Baltimore brought legal charges against FanDuel and DraftKings through its Consumer Protection Ordinance. City officials claimed both companies employed deceptive marketing strategies and data-driven analysis to lock vulnerable residents into cycles of compulsive wagering. Promotional examples like "bet $5, get $200" paired with customized push alerts were characterized as designed to push constant betting activity. The companies made a move to transfer the lawsuit to federal court, though it was sent back to state level. Baltimore is pursuing monetary penalties and legal orders forcing behavioral changes.
February: A federal class action was filed in Pennsylvania by residents alleging DraftKings used deceptive promotions and allowed self-exclusion opt-outs to be reversed. The named plaintiffs in the case said they lost more than $50,000 after being drawn in by promotions that hid the actual wagering requirements. The suit challenges DraftKings' practice of permitting users who voluntarily self-excluded to reactivate their accounts with minimal friction.
The Public Health Advocacy Institute filed a lawsuit in Pennsylvania against Caesars Online Casino over a $2,500 deposit match promotion. The complaint alleges the fine print required customers to wager $375,000 within seven days to access the matched funds. Those bringing the case argue this requirement was set up to give the house a huge advantage while the marketing made it look like a generous deal.
2024:
November: Amit Patel, who used to manage finances for the Jacksonville Jaguars, brought a major lawsuit against FanDuel saying the company actively fed his gambling addiction. According to Patel, FanDuel reached out to him several times each day with promotional credits and special VIP perks, despite clear signs his betting was out of control. His legal filing describes how the company gave him a personal account rep who stayed in regular touch, providing bigger and bigger bonuses even as he kept losing more money. Patel is going after $250 million in damages.
August: Several class action cases were brought against DraftKings over their "risk-free" and "no sweat" betting promotions. Judges in various federal courts allowed the consumer protection claims to continue, finding adequate evidence suggesting these marketing terms didn't accurately represent the actual financial exposure people faced.
June: The Michigan Supreme Court ruled that common-law fraud, conversion, and contract breach claims against BetMGM could continue after the company canceled a customer's large winnings based on disputed account activity. This decision confirmed that users can pursue claims beyond simple contract disagreements when platforms allegedly engage in fraud.
2023:
October: Legal trouble hit Caesars over a data breach in 2023 that exposed the personal information of millions of people using their services. Plaintiffs in the cases alleged the company didn't establish adequate cybersecurity protections despite accumulating extensive financial and behavioral customer data. Information exposed included names, addresses, Social Security numbers, and driver's license data.
September: News organizations and consumer protection groups launched investigations looking at VIP programs offered by the biggest betting apps. Critical reports emerged showing these programs seemed designed to identify problem gamblers and keep them engaged more deeply instead of protecting them from further damage. Certain users described how their account handlers stayed in touch even after they had specifically brought up concerns about debt or compulsive gambling.
2022:
December: Sports betting apps became a major concern on university campuses, with various schools moving to restrict or prohibit advertising from these platforms. Counseling departments at colleges saw an uptick in students coming in with gambling-related problems, and some of those students reported losing staggering amounts of money, sometimes tens of thousands of dollars, in only a few months.
August: The 988 Suicide and Crisis Lifeline reported increased contacts related to gambling losses from sports betting apps. Counselors working the crisis line observed that because online betting happens so quickly, addiction seemed to develop faster than usual, with some callers explaining how they went from casual betting to devastating losses in under a year.
Atraxia Media brings years of mass tort marketing experience to help your firm handle everything from advertising campaigns to screening and qualifying the right potential clients. Beyond that, we take all these different pieces and weave them into your firm's overall strategy so every marketing dollar you spend actually delivers results. Our team works directly with your firm's specific criteria and supports it with marketing strategies that are both practical and proven to work.