What's the difference between lead generation and client acquisition?

Even though client acquisition and lead generation both fall under the efforts of attracting new clients, there is one main difference between them:

• With legal lead generation, the potential clients your law firm gets in contact with may or may not be qualified.
• With client acquisition, you are likely receiving a filtered, vetted, and confirmed qualified plaintiff that fits the specific requirements of a case.

You don’t have to go through the long process of finding new clients on your own. At Atraxia Media, we offer a unique client acquisition service to attorneys and law firms looking for qualified retainers for a variety of mass tort cases.