What percentage of the revenue you spend on marketing relies on intrinsic factors of your practice including size, areas of law, and marketing strategy. Make sure your marketing partners have transparency in their pricing.
Let’s say you have $20,000 to spend on a marketing campaign. And your goal is to acquire 20 new clients with that budget.
Marketing companies that have a traditional approach may apply that budget to a variety of media channels without being able to guarantee you'll achieve your end goal of gaining new clients.
With this approach, there’s just no way to tell if they'll deliver 20 new clients with your $20,000.
However, if you work with us, we'll be as transparent as we can so that you know the market value of the cases we generate for you. One of the ways we're transparent with you is by setting an agency fee, for example, a 15% markup to the actual marketing campaign. That way, when we deliver the results, you can see what the marketing dollars were able to generate.