What is advertising analytics?

Advertising Analytics

Advertising analytics is the art of analyzing the metrics involved with your advertising. Advertising analytics involves looking at response rates from advertising against any relevant field such as geography, time of day, ad copy variants, day of week, channel the ad is on, website the ad is on, etc.

Many tools can be used for advertising analytics including Google Analytics, TVSquared, and Google Data Studio, and even Excel. Advertising analytics is ultimately used for ad optimization.